Customer Review: Elkem ASA

Customer Review: Elkem ASA

Would you drive a Salesforce adoption strategy without ever asking users what they think?

Surprisingly, many teams do - relying on login data and usage stats while missing the most important input: real user feedback.

Elkem ASA, a global manufacturing company, set out to change that.

They shared their experience in GoElephant’s first Salesforce AppExchange review - and it captures exactly why we built GoElephant.

Their Salesforce Center of Excellence is focused on enabling adoption as a strategic driver. And their approach reflects the mindset we believe every Salesforce program deserves: informed, intentional, and user-focused.

Here’s how things looked before GoElephant:

• Feedback capture was manual and time-consuming - via 1:1s, scattered surveys, and anecdotes.
• It was hard to identify adoption gaps across teams and markets, making it difficult to prioritize the right change efforts.

And with GoElephant:

• User feedback is now captured directly inside Salesforce, at scale.
• Conversations about adoption are more focused, informed, and effective.
• Change initiatives are based on real data - not assumptions.

Elkem's Global Change Management Lead, Mark, summed it up best:
“Now, we get user feedback directly in Salesforce, which is truly amazing and actionable.”

If Salesforce adoption is a priority in your organization this year, check out GoElephant on the AppExchange - or reach out. We’d love to show you how other enterprise teams are making adoption visible, measurable, and actionable.

GoElephant on AppExchange