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For years, Salesforce leaders have faced the same challenge:
How do we maximize the value of our Salesforce investment?
Traditionally, efforts have focused on one side of the equation: adoption.
Are people using Salesforce?
Are teams following the intended processes?
Do users have a positive experience using Salesforce?
These are important questions. In fact, they are the reason we built GoElephant.
But through conversations with Salesforce leaders across industries, we realized something.
Adoption is only half of the equation.
Getting value from Salesforce is not just about helping people use the platform effectively.
It is also about making sure investments are allocated effectively.
A company can invest heavily in Salesforce, AI, Agentforce, or Data Cloud while significant value remains trapped in unused licenses.
A company can believe it needs additional licenses while existing licenses are underutilized elsewhere in the organization.
Value realization requires visibility into both:
Historically, GoElephant focused on the first challenge.
Now, GoElephant helps address both.
Organizations know they should review license utilization.
The challenge is doing it consistently.
Reviews are often manual and heavily dependent on Last Login reports. Managers are asked whether users still need access, spreadsheets are shared, decisions are made, and the process repeats a few months later.
The result is predictable:
As Salesforce investments become increasingly strategic, every license matters.
License Management Intelligence (LMI) helps Salesforce leaders understand where licenses are creating value and where they are not.
LMI builds on the login and usage intelligence already captured by GoElephant, allowing you to assess whether users are engaging with Salesforce in a meaningful way - not simply whether they logged in.
Instead of relying on periodic Last Login reviews, you gain continuous visibility into license utilization across your organization.
You can define license reclamation scenarios using login and usage scores over a selected evaluation period and immediately see the potential financial impact.
This helps identify reclamation candidates, quantify potential savings, and support better investment decisions.
License Management Intelligence is the next step in GoElephant's evolution from Adoption Intelligence to Value Intelligence.
GoElephant already helps organizations understand:
With License Management Intelligence, we add another critical dimension:
How effectively Salesforce investments are being utilized.
Together, adoption, experience, usage, and license allocation provide a complete view of Salesforce value realization.
That is Salesforce Value Intelligence.
