Podcast: Be More Adoption Guru with Kristian Margaryan Jørgensen

What does it mean to be an adoption guru—and why does it matter?

GoElephant Co-founder & CEO Kristian Margaryan Jørgensen sat down with Tom Bassett on the Be More Podcast to unpack the realities of user adoption in Salesforce programs.

They talk about:

• Why adoption is still the elephant in the room
• How empathy, curiosity, and structure lead to better outcomes
• The role of dedicated adoption champions in enterprise programs
• The problem with annual surveys - and what to do instead
• Advice for anyone looking to become an “adoption guru”

If you care about making Salesforce actually work for your users - not just delivering features - this episode is worth your time.

▶️ Watch the full episode