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As a Salesforce Product Owner, you’re accountable for driving business value through the platform.
That value is created in processes - not logins.
Opportunities. Cases. Leads. Activities.
When adoption is low, the issue is rarely “user behavior". It’s specific processes that are overcomplicated and friction-heavy.
Until now, you haven’t had a clear way to see that.
Process Adoption Intelligence shows you how Salesforce is used and experienced at the process level - so you can prioritize what actually needs fixing.
As a Product Owner, you can select any team and understand:
- Adoption score per process
- Usage patterns
- Engagement levels
- User Experience Scores based on end-user feedback
You can break down adoption across core processes like Account, Case, Opportunity, and Task - and compare how processes are used and experienced side by side.
No assumptions. No anecdotes.
→ You move from high-level adoption reporting to precise visibility into where processes break across teams.
→ You identify friction early - before it turns into escalations, workarounds, or disengagement.
As a Product Owner, you no longer have to interpret generic survey results.
Process Adoption Intelligence links feedback to the exact process:
- What triggered the feedback
- What users struggled with
So you can see not just what your users do - but how it feels to do it.
→ You move from anecdotal input to structured, actionable feedback to inform your product roadmap.
- “Adoption is low”
- Broad enablement and training efforts
- Backlog driven by opinions and noise
- “The Opportunity process is breaking in the Nordics sales team”
- Targeted enablement + UX improvements
- Backlog prioritization based on adoption and experience data
1. Select a team
2. Review process-level adoption and experience
3. Identify processes with lowest UX score and usage
4. Take action through enablement, UX, or process improvements
Adoption doesn’t fail at the user level. It fails inside processes.
Process Adoption Intelligence gives Salesforce Product Owners the visibility to fix what actually drives Salesforce value.
GoElephant is 100% Salesforce native. Install directly from the AppExchange in 10 mins and start capturing adoption insights.
